Los Angeles-based fashion brand, the Andrea Lieberman Collection (ALC), has taken a significant step towards sustainability by teaming up with technology firm Archive and logistics expert SuperCircle to launch the ALConscious resale and recycling initiative. This groundbreaking program empowers consumers to buy and sell pre-loved ALC items through the ALConscious peer-to-peer marketplace. Alternatively, they can choose to send in any pre-owned clothing item for recycling through SuperCircle’s reverse logistics platform, all while earning ALC store credit – even if the item is from a different fashion brand. Notably, this collaboration marks the inaugural partnership between Archive and SuperCircle in powering a branded resale and recycling initiative.
Andrea Lieberman, the Founder and Creative Director of A.L.C., has always been a vocal advocate for sustainable practices in the fashion industry. She highlights the company’s dedication to the ecosystem, emphasizing their community-centric approach and how this program is a natural extension of that ethos. Lieberman states, “Our commitment to sustainability goes beyond creating eco-friendly fashion. We want to give our customers the opportunity to be a part of the solution, to actively engage in circular fashion practices.”
Emily Gittins, CEO and co-founder at Archive, expresses her enthusiasm for this collaboration, emphasizing the innovative integration of technologies with a diverse range of logistics partners to tailor resale programs for some of the world’s most pioneering brands. Archive, known for its expertise in the resale domain, takes the lead by enabling a broad spectrum of customizable business models. This simplifies the launch and expansion of fully branded resale channels for brands, making sustainability more accessible for both consumers and fashion labels alike.
For more details visit A.L.C.
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