The company intends to expand its portfolio to over 950 sustainable lodging options.
Novaturas, a travel agency operating in the Baltic states, has unveiled a feature that lets clients choose their lodgings according to sustainability labeling.
Through this initiative, travelers can select lodgings that manage their environmental and social impacts in an ethical and effective manner.
Novaturas has incorporated a distinctive ‘sustainable choice’ label on its recently revamped website, signifying hotels that have received certification from third-party systems acknowledged by the Global Sustainable Tourism Council. Presently, over 30% of Novaturas’ hotels spanning Lithuania, Latvia, and Estonia proudly bear this sustainability label, and the company envisions further augmenting this selection in the coming phases.
Over 950 eco-friendly lodging options are planned to be part of Novaturas’ portfolio for the winter (November to March) and summer (June to September) of 2023–2024.
These sustainable choices extend to all of the company’s destinations, both in winter and summer, encompassing diverse locales such as Indonesia (specifically Bali), the Maldives, Mauritius, Portugal, Spain, and the United Arab Emirates.
“Our goal is to offer travellers the opportunity to select hotels that prioritise nature conservation, waste reduction, community support and cultural heritage preservation.”–Audronė Alijošiutė-Paulauskienė(Novaturas Group head of sustainability)
“We hope that this innovation will contribute to our strategic goal of increasing travel sustainability by empowering customers to make informed choices.”
At the beginning of this year, Novaturas unveiled its strategy for 2023–25, with a primary emphasis on prioritizing sustainable travel. Over the course of these three years, the company intends to channel investments into technological advancements, particularly in redesigning its website and refining the online booking process to ensure an exceptional user experience. Additionally, the focus extends to elevating the overall traveler experience, expanding sustainable trip offerings, and fostering collective engagement from the entire team.
The company also plans to expand its collaboration with partners who are committed to sustainability and to educating tourists about environmentally friendly travel options.
During the summer and winter, Novaturas provides trips to over 30 destinations worldwide, offering over 100 tour options.
Novaturas’ commitment to sustainability signals a positive shift in the travel industry, setting a precedent for eco-conscious practices. By integrating green initiatives and technological enhancements, they aim to reshape the future of travel towards a more sustainable and responsible direction.
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