Champion Athleticwear has taken a bold step forward in the fight against microplastic pollution with its latest release—a ground-breaking collection designed to make a positive impact on the environment. The new line features joggers and crewnecks crafted from Eco Future Reverse Weave with CiCLO technology, setting the stage for Champion’s ambitious “Eco Future” project.
CiCLO technology is at the heart of this eco-conscious initiative. It’s a scientifically developed and patented method that allows synthetic fabrics, particularly those containing polyester fibers, to mimic natural fibers when released into the environment. This innovation is a game-changer, as it ensures that CiCLO-enhanced fabrics can be broken down completely by microorganisms into harmless elements, significantly reducing the presence of plastic textile fibers in the environment.
The Eco Future Reverse Weave fabric, with the integration of CiCLO technology, marks a significant leap in sustainable sportswear. The collection not only addresses the issue of microplastic pollution but also incorporates dyes derived from natural sources, such as pomegranate, annatto fruit, and terminalia chebula fruit. This move towards natural dyes aligns with Champion’s commitment to environmental responsibility.
Scheduled for release on December 6, the Eco Future Reverse Weave collection couldn’t come at a better time, just in time for the holiday season. The timing of the launch underscores Champion’s dedication to providing environmentally conscious choices for consumers during a time when sustainable living is increasingly at the forefront of people’s minds.
Vanessa LeFebvre, the President of Global Activewear at Champion, expressed the brand’s commitment to creating solutions for a better tomorrow. This collection is a tangible manifestation of that commitment, showcasing Champion’s dedication to innovation and evolution in the pursuit of positive environmental and community impact.
The debut of the Eco Future Reverse Weave line is not the only exciting news from Champion. It coincides with the launch of the brand’s inaugural global campaign, ‘Champion What Moves You.’ This campaign transcends the traditional notion of ‘Champion‘ as a symbol of victory, transforming it into a call to action. The campaign aims to inspire meaningful and impactful change, encouraging individuals to contribute to a better world.
For more blogs, please visit Envoybuzz