Puma's Winning Play REFIBRE Technology

Puma’s Winning Play: RE:FIBRE Technology Dominates the Field in 2024

In the ever-evolving landscape of sportswear, where style meets sustainability, Puma has emerged as a trailblazer. The brand has recently unveiled its game-changing move by incorporating RE:FIBRE technology into its 2024 football jerseys. This is not just a jersey; it’s a symbol of Puma’s commitment to a greener, more sustainable future.

Picture this – jerseys crafted not only from recycled plastic bottles but also from old garments and factory waste. Puma’s adoption of RE:FIBRE is not just a strategic move; it’s a revolutionary step towards combating the staggering issue of textile waste. These jerseys, set to debut in the 2024 Euro and Copa América tournaments, showcase Puma’s dedication to sustainability without compromising on style.

The RE:FIBRE Revolution

Traditionally, recycled polyester relied heavily on clear plastic bottles. Puma’s RE:FIBRE, however, transcends these boundaries. It incorporates a diverse range of sources, including factory offcuts, defective goods, and pre-owned clothing. The result? A vibrant palette of textile hues, moving the fashion industry beyond its conventional reliance on plastic.

The journey from waste to wear is a meticulous process. Collection, sorting, shredding, blending – RE:FIBRE takes textile waste and transforms it into a fabric ready to be melted, spun, knitted, and sewn into garments. This isn’t just recycling; it’s a symphony of sustainable practices ensuring long-term recyclability.

Puma’s Strategic Shift

Puma’s embrace of RE:FIBRE goes beyond the environmental impact. It’s a strategic move, redefining the brand’s approach to textile waste and production methods. The circular business model, aimed at rethinking traditional practices, underscores Puma’s commitment to a more sustainable future.

The Chief Sourcing Officer at Puma expressed unwavering enthusiasm for this new initiative. Highlighting the environmental risks posed by textile waste in landfills, the officer emphasized the brand’s dedication to reshaping production methods.

Sustainability Rankings on the Rise

Puma’s commitment to sustainability isn’t just lip service. The brand’s climb up Corporate Knight’s Global 100 Sustainability Index is a testament to its continuous efforts. Moving from the 77th to the 47th position, Puma stands as a beacon in the fashion industry, leading the way to a more eco-conscious future.

In the realm of sportswear, Puma isn’t just making jerseys; it’s making a statement. The adoption of RE:FIBRE technology symbolizes a shift towards a more sustainable and responsible approach to fashion. As consumers, we’re not just buying a jersey; we’re supporting a movement, endorsing a vision for a cleaner, greener tomorrow.

FAQs

1. How is RE:FIBRE different from traditional recycling methods?

RE:FIBRE incorporates a diverse range of sources beyond plastic bottles, revolutionizing the recycling process.

2. Which tournaments will feature Puma’s RE:FIBRE jerseys in 2024?

The 2024 Euro and Copa América tournaments will showcase Puma’s football replica jerseys crafted using RE:FIBRE technology.

3. How has Puma’s sustainability ranking improved?

Puma has climbed from the 77th to the 47th position on Corporate Knight’s Global 100 Sustainability Index due to its relentless commitment to sustainability.

4. Is RE:FIBRE only used for football jerseys?

Initially introduced in training jerseys and football kits, Puma aims to expand the use of RE:FIBRE technology across its product range.

5. Can consumers recycle Puma’s RE:FIBRE jerseys?

Yes, Puma’s commitment to a circular business model ensures that RE:FIBRE jerseys are designed for recyclability, promoting a sustainable end-to-end lifecycle.

For more details visit: Puma’s RE:FIBRE

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PUMA- Adapting to EU Sustainability Rules

Puma’s Challenge: Adapting to EU Sustainability Rules

On September 6th, in London, the head of sustainability at Puma (PUMG.DE), a prominent sportswear brand, openly acknowledged the considerable challenges posed by the new corporate reporting requirements related to sustainability imposed by the European Union. He highlighted the complexity of aligning with these stringent regulations, emphasizing the need for careful consideration and adaptation within the company.

Furthermore, he described the imminent situation as an “avalanche” of regulation within the European Union. This choice of words suggests that the company anticipates a substantial volume of regulatory changes in the near future, making it even more critical for Puma and similar businesses to proactively address sustainability reporting to stay compliant and meet their environmental and social responsibility commitments. The characterization of these regulations as an “avalanche” underscores the magnitude and urgency of the upcoming regulatory landscape.

Stefan Seidel, head of sustainability at Puma, spoke openly about the company’s current stance on compliance with the Corporate Sustainability Reporting Directive (CSRD) during a panel discussion at the Reuters IMPACT conference in London. He emphasized that Puma is now a long way from fulfilling the strict criteria established by the CSRD. This declaration acknowledges the necessity of significant efforts and adjustments within the organization to achieve compliance and underlines the difficulties and complexities involved in aligning with the directive’s provisions.

Seidel noted that Puma has been reporting on sustainability for two decades, yet despite this extensive track record, he suggested that the current requirements of the CSRD may be somewhat excessive or stringent.

Companies must follow the guideline, which requires them to identify environmental risks, set goals, and have external audits performed on their sustainability reports. The 2024 fiscal year is subject to this compliance obligation, and reports are expected to be made public in 2025.

According to Seidel, Puma obtains information on emissions, energy use, water use, waste production, as well as social statistics like employee turnover and wages, from its tier one and two suppliers.

He mentioned that the company had achieved a remarkable feat of reducing its emissions by 9% between 2017 and 2022, all while experiencing a twofold increase in its business operations.

In this evolving landscape of sustainability reporting, Puma is a representation of both the difficulties and the possibilities for significant transformation in the corporate sector. As companies grapple with the “avalanche” of regulatory changes on the horizon, Puma’s journey serves as a testament to the dedication required to meet environmental and social responsibility commitments. With a track record of reducing emissions while expanding business operations, Puma is a prime example of how innovation and adaptation can be used to build a more sustainable future. As we move forward, it’s clear that sustainability reporting will remain a central pillar in the global business landscape, demanding continual effort, transparency, and collaboration from companies like Puma and beyond.

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